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Our Privacy Policy

The Muslim Vote is the trading name of TMV Civic Engagement Limited, a company incorporated in England and Wales (company number: 15508383) with registered office address Blackthorn House St Pauls Square, Suite 2a, Birmingham, England, B3 1RL.

This Privacy Policy outlines how your personal information is collected, used and shared when you visit The Muslim Vote website and share your personal information with us. 

It is important that you read this privacy policy together with any other relevant privacy policy or fair processing policy which we may provide on specific occasions, when we are collecting or processing your personal data so that you are fully aware of how and why we are using your data. This privacy policy supplements other relevant notices and privacy policies, and it is not intended to override them. 

The Muslim Vote is the “controller” of your data under data protection laws for all products. If you would like to speak to us about how we handle your data, then you can reach us as per the below. 

Our contact details

Name: TMV Civic Engagement Limited 
Email: [email protected] 
Address: Blackthorn House St Pauls Square, Suite 2a, Birmingham, England, B3 1RL 
Company information: company number 15508383 

You have the right to make a complaint at any time to the Information Commissioner’s Office, who are the UK regulators for data protection issues. 

You can find more information on this below, however, we would appreciate the opportunity to deal with your concerns before you approach the Information Commissioner’s Office, to enable us to resolve the issue in the first instance. 

The type of personal information we collect for the purposes of The Muslim Vote 

We may collect and process the following information:

  • Your first name and last name and title 
  • Your current occupation and organisation 
  • Information on whether you are registered to vote
  • Information on whether you are voting by post or other means 
  • Information on who you last voted for 
  • Your voting preferences 
  • Your email address 
  • Your phone number 
  • Your address 
  • IP address 
  • Browser type and version 
  • Your time zone setting and location 
  • Browser plug-in types and versions 
  • Operating system and platform and other technology on the devices which you have used to access The Muslim Vote website 
  • Usage data, which includes information about how you use our website, products and services 
  • Marketing and communications data, which includes your preferences in receiving any form of marketing from us and our third parties, and logging your communication preferences 

We may also collect, use and share aggregated data such as statistical or demographic data. Aggregated Data could be derived from your personal data but is not considered personal data under the law as this data will not directly or indirectly reveal your identity. 

In this moment in time, we do not collect any information relating to your race or ethnicity, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and/or biometric data. Additionally, we do not collect any information about criminal convictions and offences. 

How we get the personal information and why we have it

When you visit The Muslim Vote site, we automatically collect information about your device. This includes, but is not limited to, information about your browser, your IP address, the time zone, and the cookies which you have installed on your device at the time of accessing our website. 

As you browse through our website, we collect information on the pages which you have viewed whilst on The Muslim Vote site and the features which you have interacted with. 

The above is information which is automatically collected through cookies. Cookies are data files placed on your device and commonly include identifiers which are anonymised. Cookies can gather and collect information on a user’s usage of The Muslim Vote website, enable the website to recognise when a user is an existing user when they return to the website at a later date, and provide additional security protocols, for example, such as a user login. 

We use the following cookies: 

  • Strictly necessary cookies: these cookies are required for the basic operation of The Muslim Vote website. These essential cookies are always enabled as our site will not work properly without them. You may switch off these cookies in your browser, but this may then not enable you to access all or parts of our website. 
  • Analytical or performance cookies: these cookies allow us to recognise and count the number of visitors who access The Muslim Vote site and review how these visitors are using the site. This helps us improve the way our website works and provide you with a better service. These cookies are also used to estimate our audience size. 
  • Functionality cookies: these cookies are used to recognise you when you return to our website. These cookies also enable us to personalise our content for you, and fit the settings around your preferences. 
  • Targeting cookies: these cookies serve the purpose of recording your visit to The Muslim Vote website, the specific pages which you have visited, and any links which you have followed. We use this information to ensure that our website and advertising is tailored to  purposes.

For more information on cookies and how to disable them, please click here

Data is also automatically collected through web beacons, which is a feature and technique used on our website to review whether a user has accessed some content. You can find more information on this here

Log files also track certain actions occurring on The Muslim Vote website and collect data, including but not limited to the type of browser you are using, internet service provider, date and time stamps, and your IP address. 

Our lawful bases for processing your information 

The lawful bases which we operate from, as per Article 6 of the UK GDPR, is consent. The Muslim Vote will only use, share and process your data with your express consent. 

When we are processing your personal information in relation to our services, as emphasised above, we are the controller of your personal information. The lawful basis for us processing your information commences upon you filling in our relevant forms and agreeing to our privacy policy and terms of business. 

You can find more information here

What we do with your personal information 

We will only use your personal data in compliance with what the relevant law allows us to. We are not an organisation that acts ultra vires and are dedicated to processing the data you consent to us using to help empower Muslim political voices. 

We use the data which you provide to facilitate the following: 

  1. Political strategy: we use your data to help determine the political profile of your local area and help guide which party you should back and potentially vote for during elections. 
  2. Political education: we use your data to analyse constituency data with our proprietary analysis and will use the data to create guides and educational content. 
  3. Selection panel advice: we use your data to inform our guidance in relation to the questions Muslim voters should ask candidate members in selection panels. 
  4. Coordination: we will use your data to help navigate our WhatsApp community and local campaigns as well as make local constituency data available to thoroughly vetted local volunteers of The Muslim Vote who will use that to organise locally and to market to individual registered in their constituency 
  5. Technology: our developers will use your data to serve campaigns, develop and monitor sign-up flows, data visualisations and social media alerts. 
  6. Volunteers: we have thousands of volunteers to help grow The Muslim Vote’s campaign. Your data will be used to inform our volunteers and campaign efforts. 
  7. Polling: we use the data we collect to help support local polling. 
  8. Marketing and social media: we will use your data to inform our social media and marketing coverage. However, we will do so in an anonymised capacity and will not reveal any identifiable personal information related to you. 
  9. Legals: your data may be processed to help develop The Muslim Vote’s pro bono activities. 
  10. Funding: your data may be used to help develop any funding campaigns The Muslim Vote wishes to undertake. 

The above is a non-exhaustive list of activities which The Muslim Vote would partake in for the purposes of progressing the organisation’s strategies. 

For obvious reasons, we will be extremely cautious about sharing your data externally, though like any other organisations there will be times where we may share your anonymised data with third party organisations for compliance purposes and/or external third parties purely for the purposes of improving our services. This includes but is not limited to improving your experience on the site, and ultimately providing the service which you have subscribed to, and communicate with you via formats such as emails and newsletters to keep you updated on our services. 

The Muslim Vote endeavours to comply with the requirements as set out under the UK General Data Protection Regulation (UK GDPR) when processing your personal data. You can find more about GDPR here

Sharing your personal information 

We may from time to time, share your personal information with third parties to enable us to use your personal information for the purposes above, with the intention to improve our services for all our users across the globe. For instance, we may share the data with [Google Analytics] to help us understand and analyse how our customers use our The Muslim Vote website. 

You can read more about how Google uses your data here. Additionally, you can also opt-out of Google Analytics by clicking here

As part of running our services, we may also need to share your personal information with third party data processors to help us manage our website content and continue to improve our security and marketing. 

Our website may also include links to third-party websites, applications and plug-ins. Clicking on any third-party links or connections may allow such third parties to collect or share data about you. The Muslim Vote does not control these third-party websites and we are not responsible for their privacy policies. When you leave our website, we encourage you to read the privacy policy of every website you visit on the internet. 

We will require all third-party entities and/or individuals to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes. We only permit third-party service providers to process your personal data for specified purposes and in accordance with our instructions. 

If at any event or reason we are required to transfer your personal data outside of the United Kingdom, we will ensure a similar degree of protection is afforded to your personal data by ensuring reasonably sufficient safeguards are in place. For example, we will only transfer your personal data to countries that are deemed to provide an adequate level of protection for any personal data processing. 

Finally, as part of our legal and compliance obligations, we may also share your data with applicable laws and regulations, to respond to a search warrant, to respond to a subpoena or other lawful requests for information in our control. Additionally, we may share your information to also protect our rights. 

If you fail to provide your personal data 

There may be instances that we need to collect your personal data as a matter of law, or under the terms of contract which we have with you. If you fail to provide that data, we may not be able to perform the contract we have or are trying to enter with you in order to provide our services. In this case, we may have to cancel any arrangement which we have with you. 

What we do to protect your personal information 

We take your privacy seriously, and we therefore work towards ensuring your personal information is protected, secured and safe regardless of where it is stored. The Muslim Vote website uses SSL encryption software to protect any data which you enter onto our site at all times. 

In the unlikely event that your personal data is breached, we will act seriously and swiftly, and inform you of this breach within approximately 72 hours and engage in necessary actions required under General Data Protection Regulation and European Union law. 


We want to provide you with choices regarding how your personal data is used, especially around marketing and advertising. We may use the information which you provide to us to form a view on what we think you may need or want, or what may be of potential interest to you. This is how we decide and form a tailored view on which products and services may be relevant for you. 

We may also use your information to keep you updated about our services. For example, through a newsletter. You may opt-out of receiving such correspondence at any time.

Opting out of our emails 

If you would prefer to not receive our correspondences and just subscribe to our calendar, you can opt-out of receiving emails from us using the ‘unsubscribe’ link on the bottom of our emails. 

You can also block our correspondences on your email account or simply ask us to remove you from our mailing list. 

Data retention

We will hold on to your data as long as you have opted in with us.  If you would prefer for us to not hold on to your data, you can opt out by contacting us

Your data protection rights

Under data protection law, you have rights including: 

  • Your right of access - You have the right to ask us, at The Muslim Vote, for copies of your personal information which we hold. 
  • Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate in any shape or form. In addition, you also have the right to ask us to complete information you think is incomplete. 
  • Your right to erasure - You have the right to ask us to erase any of your personal information in certain circumstances. 
  • Your right to restriction of processing - You have the right to ask us to totally restrict the processing of your personal information in certain circumstances. 
  • Your right to object to processing - You have the the right to totally object to the processing of your personal information in certain circumstances. 
  • Your right to data portability - You have the right to ask that we transfer the personal information which you gave us to another organisation, or to you, in certain circumstances. 

You are not required to pay any financial charges for exercising your rights with The Muslim Vote. If you make a request, we have one month to respond to you. 

Please contact us at [email protected] if you wish to make a request. 

How to complain

If you have any concerns about our use of your personal information, you can make a complaint to us at [email protected]

You can also complain to the Information Commissioner’s Office (“ICO”) if you are unhappy with how The Muslim Vote has used your data. 

The ICO’s address:  Information Commissioner’s Office  Wycliffe House  Water Lane  Wilmslow  Cheshire  SK9 5AF 

Helpline number: 0303 123 1113 

ICO website: 

Changes to our privacy policy

We may update our privacy policy to maintain our compliance with laws and regulations.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason, but that reason is compatible with the original purpose of which The Muslim Vote collected your data under. 

If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose of which The Muslim Vote initially collected your data, then please contact us at any time. 

If we need to use your personal data for an unrelated purpose which deviates from the original purpose under which we collected your data, we will notify you and we will explain the legal basis which allows us to do so. 

Furthermore, we may at times process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law. 

Contact The Muslim Vote

If you have any questions about our privacy policy, then please contact us on [email protected]

As above, you also have the right to complain to regulatory bodies like the Information Commissioner’s Office and we have provided the contact details above.